Let's fly | Spitfire Inbound Marketing

Our Story

A few confident strokes, a pensive pause, and Spitfire Inbound’s first logo was done: sketched on a serviette by our MD, Darren Leishman.

Framed copy of Spitfire Inbound's first logo on a Roco Mamas serviette

Spitfire Inbound is an innovative digital marketing agency and HubSpot Diamond Partner, based in Johannesburg, South Africa. Our Strategic Director, Alison Leishman, is the South African representative to the HubSpot EMEA Partner Advisory Council (PAC) and the co-leader of the Johannesburg HubSpot User Group (HUG) and leader of the EMEA Advanced HubSpot User Group (a skills based HUG for HubSpot super users).

We began executing on Inbound strategies within Penquin, our sister company in 2014 and by June 2016, Spitfire Inbound had grown exponentially and was founded as a specialist inbound marketing agency. 

“We felt it was time to create a stand-alone brand under which we could create a dedicated inbound team. This focus has yielded excellent results for our clients and for the company. Being elected to serve on the PAC is another acknowledgment of our success and we appreciate the opportunity to learn and explore new opportunities,” - Darren Leishman, MD.

At Spitfire Inbound we aim to help our clients achieve the results they need to grow their business, and turn it into an effective sales machine. In order to help our clients, especially those with smaller budgets and not a massive marketing arsenal, we're purpose-built and agile. We also help our clients believe they can reach their customers and prospects more effectively and, by working collaboratively with them, we deliver results.

Our goal is to put our clients on the front foot. We help them win each battle in the most effective way possible, so that they can ultimately win the war – without necessarily throwing masses of resources away in the process.

For more information on the PAC and who else is represented on the board please refer to the official HubSpot Partner Advisory council release. 

Our Mission

Do Better. Be Better.

Our Values

The Spitfire Inbound team value TAWC




Trust forms the core of what we do and how we do it here at Spitfire Inbound. At its core, trust is about visibility.

Trusting Yourself.

Trusting Your Team.

Trusting the process.

Gaining the trust of our clients through visibility.



For us, authenticity has two faces:

Authenticity of Self: Be your true self. We want you to be the real you.

Authenticity to the client: Always be authentic when engaging with the client.




This is the trait that all Spitfarians share!

We’re always willing to help, willing to learn, willing to order food for each other, and definitely willing to drink coffee (and tea for those weird ones).

Spitfire Values Confidence


Confidence is a by product of our combined values - you can’t be confident in yourself or your ability to execute work if you aren't in an environment of trust where you're encouraged to be your authentic self, and valued and backed up by a team who are willing to help you grow.


Co-Founder of the DXG Group


DXG is one of the world’s largest HubSpot Partner groups comprising of four digital agencies: Spitfire Inbound (South Africa), Cognition (UK), Marketive (France) and Nexa (Dubai) and Collectively, the Group offers the entire HubSpot product suite across Marketing, Sales and Service, and the DXG agencies are recognised with HubSpot’s Diamond or Elite solutions partner status. To complement its HubSpot services, DXG offers Technology, Strategy and Branding consultancy to meet the diverse digital challenges of today’s businesses. Find out more >>>