According to an MIT study, 79% of HubSpot users practicing the inbound methodology saw considerable growth in sales revenue year on year.
Inbound marketing and sales is about using the inbound methodology to bring potential customers to you.
Unlike traditional "push" marketing methods, where you spend your marketing efforts fighting for their attention, inbound is about helping, educating and equipping buyers to make informed purchase decisions. It’s not about forcing your products or services on people, but making it easier for buyers to find your products when they need them. We do this using the HubSpot platform and other powerful digital marketing tools.
"Initial South Africa partnered with Spitfire Inbound to enhance its marketing strategy through inbound marketing. During our selection process it was of great importance to find an agile partner that would take the time to get to know our business and work at pace to ensure we see return on our strategy. Using Hubspot, Spitfire Inbound has provided us with a custom inbound strategy that is engaging, creative and measurable. The software has allowed us to track results in real time and identify areas of interest we wouldn't have explored before. Through Spitfire Inbound's knowledge, proactive approach and professionalism we were able to execute our inbound strategy and reap results ahead of our initial projections."
Lémay Rogers, Marketing Manager at Initial Hygiene Services South Africa
The first step is understanding your ideal customer and their pain points. By aligning your marketing strategy with your prospect’s interests and pain points, you’ll begin to organically attract traffic you can convert, close, and delight over time.
In terms of digital marketing, this means using a combination of marketing channels – most commonly content marketing, search engine optimisation (SEO), and social media – in creative ways to attract people’s attention. The aim of a successful inbound marketing campaign is to increase reach, and drive quality traffic, engagement and conversions using ‘earned’ and ‘owned’ media. It focuses on nurturing leads all the way through the buying cycle and delivering content in context to aid a prospect's own decision-making process.
How do we do this? By using your on and offline data and experience, combined with our unique Interceptor Strategy™, to inform a series of calculated and strategic changes. These include:
We help you implement these strategies in a way that makes your prospects more inclined to spend their hard earned money with you.
But it doesn't stop there! The inbound methodology is an on-going process. Once your leads become customers, we continue nurturing them - building strong relationships that turn your client base into your biggest promoters.
When done right, inbound creates a tight alignment between your sales and marketing teams, improves your relationship with customers and turns your entire business into a lead generating machine.
Choosing to use a HubSpot tiered partner for your inbound agency can benefit your business in so many ways. Here’s everything you need to know.
We’ve been inbound specialists for close to three years in a relatively niche market in South Africa, but worked with many international organisations and attended international conferences.
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Inbound marketing has just had another growth spurt that’s going to change the landscape as we know it: HubSpot’s introduction of the flywheel and the importance of customer care.