Grow your business with HubSpot. Easy. Fast. Unified.
Experience unparalleled growth potential as you prioritise your customers by using an AI-powered CRM platform designed entirely with customer-centricity in mind. At Spitfire Inbound, we're avid HubSpot enthusiasts (and HubSpot Elite Partners) who firmly believe it's the ultimate solution for your business growth hurdles.
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HubSpot is more than just the market leader in inbound technology, they’re also the conceptual creators of this data-driven approach. Inbound is a whole business strategy that focuses on being helpful and human by attracting, engaging, and delighting people through adding value and building trust.
Their technology takes all of your business’s sales, marketing, service, and operational efforts and ties them together by collecting data and allowing you to track, share, and collect information in one neat package.
Not only does this put your customer at the heart of your business in a very tangible way, it also helps you understand which of your strategies is affecting what - like how a social media post is leading to content offer downloads, what SEO efforts are leading to website traffic, or which automated emails are attracting leads.
Why choose HubSpot.
What makes HubSpot different from other CRM systems, is its focus on being easy, fast, and unified.
The platform is intuitive and effortless to adopt, so your teams see value quickly without the usual steep learning curve. Unlike complex systems that take months or years to deliver results, HubSpot empowers you to make an impact in weeks. And because all your data, tools, and teams live in one unified platform, you gain a complete view of your customers and a seamless way to drive growth.
Why our customers choose HubSpot
- All-in-one marketing, sales, service, and operations technology
- All hubs work from one database, meaning every department has the same view of the customer and can access all customer information in one place
- It’s designed to integrate with other technologies, meaning it can work well with your existing technology
- The packages start with a free option that still allows for robust solutions, and is easy to upgrade when you’re ready
- The Smart CRM uses built-in AI to keep customer records up to date, giving you a complete, automatically generated view of every relationship
- Access to detailed data and easy-to-understand reports
- HubSpot Breeze tools brings an AI into your CRM that knows your business and acts on relevant brand-specific data
Looking to understand HubSpot more? Check out our HubSpot Terminology Guide.
How to choose the right HubSpot package for your business.
When choosing a HubSpot package, it’s important to be pretty clear about what your pain points are currently, and even more importantly, what your goals are. Once you have your priority scoped out, then choosing the best tool for the job becomes much easier. Not only that, the chances of a successful CRM adoption will be far greater.
What to consider when choosing a HubSpot package?
Seats:
Seats determine how many of your team members can access and use HubSpot’s tools. The type of seat you choose affects what features each user can access, so it’s important to align seat allocation with your team’s roles. Choosing the right mix ensures everyone has what they need without unnecessary cost. For example, Core seats give team members access to use the system, but a Sales or Service seat would be needed for key features.
Contacts:
One of the key questions when choosing the Marketing package you need is to look at the actively engaged contacts (those you want to email) and decide which hub is best designed for your needs. Marketing Starter includes 1,000 contacts, professional includes 2,000 contacts, and the Enterprise level packages include 10,000 contacts.
Automation:
Automation is about making your marketing, service, and sales efforts seamless for both your staff and your customers. If you really want HubSpot to work at its best for your business, automation is crucial. There are two kinds of automation tools in HubSpot, Workflows and Sequences.
Credits:
Credits are the flexible way HubSpot lets you manage usage-based AI features like customer agent and data enrichment. Each tier comes with an allocated number of credits but you can purchase more credits if needed in incitements of 1,000. Understanding how credits work ensures you only pay for what you need, while still leaving room for growth.
Reporting:
Data is essentially what drives strategy. Without it, you’re shooting in the dark. On all hubs, as you upgrade to a higher package, your reporting functionality increases. But it’s also important to understand which hub will give you the reporting you need, for example, Marketing pro and above have a robust campaign tool, but to understand your ROI you need to make use of the Sales pipeline which can be done using the free sales.
Integration needs:
HubSpot has a Marketplace which offers hundreds of apps you can integrate with. These are native integrations and offer basic field mapping. If you need to customise field mapping or want to build a custom integration, Operations hub is a must!
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Spitfire Inbound is a Elite Solutions Partner.
Everyone at Spitfire is deeply passionate about HubSpot and truly believes that HubSpot is the best solution for your business growth challenges. We know HubSpot loves us too, because of our unique relationship with the brand, from the multiple awards we’ve won to the Elite tier we hold as a partner agency.
What does the tier status mean?
It's simple - the world of HubSpot is a community and a HubSpot tier status isn’t just a flashy statement to bolster the brand. While statuses like this are designed to benefit the agency, with HubSpot it's also designed to ensure that clients are getting the best possible results.
The HubSpot partner programme requires an agency to not only be an expert in the tool but also execute inbound marketing services to the highest standards. At the end of the day, anyone can learn to use the tool and create an inbound strategy but you want an agency that is experienced and knows how to get you real results.