Let's fly | Spitfire Inbound Marketing

Our Story

A few confident strokes, a pensive pause, and Spitfire Inbound’s first logo was done: sketched on a serviette by our MD, Darren Leishman.

Framed copy of Spitfire Inbound's first logo on a Roco Mamas serviette

Spitfire Inbound is an innovative digital marketing agency and HubSpot Platinum Partner, based in Johannesburg, South Africa. Our MD, Darren Leishman, is the South African representative to the HubSpot EMEA Partner Advisory Council (PAC) and the leader of the Johannesburg HubSpot User Group (HUG)

We began executing on Inbound strategies within Penquin, our sister company in 2014 and by June 2016, Spitfire Inbound had grown exponentially and was founded as a specialist inbound marketing agency. 

“We felt it was time to create a stand-alone brand under which we could create a dedicated inbound team. This focus has yielded excellent results for our clients and for the company. Being elected to serve on the PAC is another acknowledgment of our success and we appreciate the opportunity to learn and explore new opportunities,” - Darren Leishman, MD.

At Spitfire Inbound we aim to help our clients achieve the results they need to grow their business, and turn it into an effective sales machine. In order to help our clients, especially those with smaller budgets and not a massive marketing arsenal, we're purpose-built and agile. We also help our clients believe they can reach their customers and prospects more effectively and, by working collaboratively with them, we deliver results.

Our goal is to put our clients on the front foot. We help them win each battle in the most effective way possible, so that they can ultimately win the war – without necessarily throwing masses of resources away in the process.

For more information on the PAC and who else is represented on the board please refer to the official HubSpot Partner Advisory council release. 

Our Mission

Do Better. Be Better.

Our Values

The Spitfire Inbound team value TAWC




Trust forms the core of what we do and how we do it here at Spitfire Inbound. At its core, trust is about visibility.

Trusting Yourself.

Trusting Your Team.

Trusting the process.

Gaining the trust of our clients through visibility.



For us, authenticity has two faces:

Authenticity of Self: Be your true self. We want you to be the real you.

Authenticity to the client: Always be authentic when engaging with the client.




This is the trait that all Spitfarians share!

We’re always willing to help, willing to learn, willing to order food for each other, and definitely willing to drink coffee (and tea for those weird ones).

Spitfire Values Confidence


Confidence is a by product of our combined values - you can’t be confident in yourself or your ability to execute work if you aren't in an environment of trust where you're encouraged to be your authentic self, and valued and backed up by a team who are willing to help you grow.


New Generation Awards 2020 - Bronze: Best Marketing Automation Campaign (Polyflor South Africa)

New Generation Awards 2020 - Gold: Best Marketing Automation Campaign (Suzuki South Africa)

New Generation Awards 2019 - Gold: The New Generation Digital Brand of the Year Award

New Generation Awards 2019 - Silver: Best Revenue Generating Marketing Campaign or Event (Suzuki Swift Launch)

New Generation Awards 2019 - Silver: Best Integrated Marketing Campaign by a Corporate (Suzuki Swift Launch)

New Generation Awards 2019 - Silver: Best Marketing Automation Campaign (Jimny - Born for this)

HubSpot Grow Better: Marketing Enablement 2019 - Q2 Winner for all of EMEA (Rentokil Initial)

HubSpot Website Design 2019 - Q2 Winner for all of EMEA (Interwaste website)

Effective Digital Marketing Awards 2019 - Winner: Most effective automotive campaign

HubSpot Happiest Customers 2018 - Winners for all of EMEA region

New Generation Awards 2018 - Gold: Best Marketing Automation Campaign (Suzuki Campaign - Nowhere to go but UP)

New Generation Awards 2018 - Silver: Best Marketing Automation Campaign (Rentokil Initial - Digital Growth)

New Generation Awards 2018 - Silver: Best Integrated Marketing Campaign by an Agency (Suzuki Auto South Africa – Suzuki Ignis Launch)

HubSpot Inbound Growth Story 2017 - Grand Prize Winner (Suzuki Campaign)

New Generation Awards 2017 - Gold: Best Marketing Automation Campaign (Suzuki Campaign - Spitfire Inbound and Penquin)

New Generation Awards 2017 - Gold: Best Revenue Campaign/Event (Suzuki Campaign - Spitfire Inbound and Penquin)

Spitfire Inbound HubSpot Impact Awards