Inbound Fundamentals & HubSpot Free Software


What you need to know

In this course, participants discovered the fundamentals of the inbound methodology, the HubSpot flywheel and the free marketing, sales, CRM, and services tools available from HubSpot while learning how to apply them to their business, through:

  • Applying the inbound methodology within their business
  • Understanding the power of HubSpot's free tools and some tips and tricks for using these tools
  • Understanding how marketing, sales, and services can benefit from the inbound methodology.

Course Criteria: course pre-reading (to be supplied)

Academy 8

Get notified about our next course:

Who should attend:

This course is for anybody who is interested in learning about the inbound methodology, Hubspot and improving efficiency across their business.

Marketing, sales, and customer service representatives would benefit from this course.


  1. Arrive and Networking
  2. Understanding the fundamentals of inbound marketing
  3. Inbound and the flywheel
  4. Buyer Personas
    (short break)
  5. The buyer's journey & customer’s journey
  6. Free Hubspot tools

Why should you attend?

This session will teach you the inbound methodology and how to apply this to marketing, sales and services.  At the end of the session you will understand how to successfully run an inbound campaign for your personas, from marketing to sales to services using HubSpot’s free tools.

Find the venue: 


Frequently Asked Questions


What you will need to bring with you?

Many of our courses are designed to help you to use HubSpot more effectively so you will need your laptop, Wi-Fi will be provided. Please also bring a notebook and pen to take additional notes.

The event is early, are there any snacks provided?

Yes! Tea, Coffee, and snacks are provided.

What does the course cost?

The courses range in cost depending on the length of the course and the depth of training. The Inbound fundamentals course costs R 1250 and the HubSpot software courses all cost R 1500.

Will I get a HubSpot certificate at the end of the course?

No. However you will be fully prepared to take your HubSpot certification exams, which you can take in your own time or you can stay for an extra hour and take the exams.  We will provide you with an attendance certificate.

I would like to bring my whole team. Can I book for more than eight people?

If you would like to book training for your team (5 or more) we can custom build a training for you. Please fill in the info form on the main page to request a custom training course. 

What do you need to know about the venue?

The course takes place at the Spitfire Inbound offices, secure parking has been provided in the office park. The offices will be open from 7:30 for early arrivals.

What do I need to know about booking?

The booking for this course is a first come, first serve but bookings can also be refunded anytime until 72 hours prior to the training. You can view the full refund policy for more details.

How many delegates will be in attendance?

Our courses are designed to offer individual assistance and ensure that all members leave fully trained, as such we have a limit of eight people per course. 

Will I get a discount for booking more than one course?

Yes! If you book for more than one course you'll get a 10% discount and if you book for all four courses you'll get a 20% discount.